Art Direction / Branding* / Illustration / Packaging / Print / Menu
*HUB Logo design by Namogo
HUB is a sophisticated fast food chain for the white collar urbanites in Istanbul focusing on healthy urban bites and proper coffee. My main goal was to create a unique and recognizable illustration that is adaptable to different surfaces and purposes. Each rectangle represents a menu group and they can be sequenced different ways, horizontal and/or vertical, to be used in different branding items such as food and drink menus, promotional merchandise, packaging and interior / exterior design elements such as murals, window vinyls and restaurant menu boards.